ROLE AT A GLANCE:
The Specialist, Marketing Communications and Events will play a pivotal role in elevating the Herbalife Family Foundation's brand, mission and global impact. This position is responsible for developing compelling content, managing digital and traditional communications, supporting fundraising event initiatives, and ensuring consistent, mission-aligned messaging across all platforms. This role will require coordination with cross-functional teams, including nonprofit partners, regional leaders, Distributors, and program staff.
The ideal candidate brings creativity, strong storytelling abilities, and the capacity to translate community-centered, global social impact work into inspiring, donor-ready communications that advance HFF's mission, and experience in special events. Reporting to the Director of Social Impact, this role requires the ability to lead with innovation, partnership management, and accountability.
HOW YOU’LL MAKE AN IMPACT:
- Marketing and Brand Communications
- Develop integrated marketing campaigns to increase awareness of HFF's mission and impact
- Create compelling written and visual content for newsletters, social media, websites, press releases, fundraising collateral, and other communication channels
- Ensure all messaging aligns with HFF's brand guidelines, values, and community commitment
- Maintain and update HFF's website with stories, metrics, and program updates
- Events and Campaign Communications
- Lead communications strategy and content development for major events, including Honors Gala
- Support event branding and development of invitation language, donor spotlights, video scripts, talking points, and marketing materials
- Collaborate with across internal teams to ensure cohesive storytelling and branding across all touchpoints
- Develop post-event impact summaries, highlight reels, and donor stewardship communications
- Storytelling and Impact Messaging
- Gather stories, testimonials, photos, and program updates from global community partners
- Translate program metrics into engaging narratives, visuals, infographics, and donor-facing materials
- Support the creation of annual reports, program spotlights and impact summaries
- Digital and Social Media
- Manage HFF's social media content calendar, create engaging posts, and monitor performance analytics for Facebook, Instagram, Linkedin, and YouTube
- Grow community engagement by highlighting HFF's work, partners, impact, and global reach
- Develop targeted digital campaigns to support fundraising, awareness, and program engagement
- Fundraising and Donor Communications
- Create persuasive donor materials, including campaign messaging, email appeals, stewardship updates, and impact stories
- Support fundraising initiatives with clear inspiring content aligned to donor motivations and program needs
- Work with internal teams to track communication needs and ensure timely delivery of materials
TEAM DYNAMICS:
The Herbalife Family Foundation’s mission is “Uniting our global community to improve the lives of children and their families through nutrition and wellness. Our team dynamic reflects the values we champion in work – collaboration, empathy, and community”. We operate as a cohesive team where ideas are welcomed, and every individual understands how their role contributes to our broader mission. By fostering a culture of support and accountability, innovate thoughtfully, and remain focused on delivering meaningful outcomes for the communities we serve.
LEADERSHIP AND SUPERVISORY RESPONSIBILITIES: