Director, Mobile/Web Engineering (Digital Experience)

THE ROLE: 

 

Herbalife's Chief of Mobile Engineering directs the global front-end engineering strategy for mobile and web experiences. This role is responsible for the end-to-end delivery of distributor/customer-facing applications—from mobile app development and web UI engineering to performance optimization and global release management. The successful candidate will drive the engineering execution for Herbalife’s digital growth, supporting 95+ global markets in a B2B2C model. Collaborate with Product, Build, Architecture, and Security teams to compose efficient digital experiences.

HOW YOU WOULD CONTRIBUTE: 

 

•    Lead Herbalife’s global mobile engineering organization, including native (iOS, Android) and cross-platform (Flutter/React Native) app development.
•    Lead all aspects of web front-end engineering, focusing on reusable components, UI frameworks, and adaptable build across desktop and mobile web.
•    Define and execute the front-end engineering roadmap, focusing on speed, scalability, accessibility, and user experience excellence.
•    Make key technology and architecture decisions for mobile and web, balancing performance, cost, scalability, and maintainability.
•    Own the mobile app release process, including App Store and Play Store management, telemetry, crash monitoring, and lifecycle updates.
•    Implement and optimize CI/CD pipelines, DevSecOps practices, and agile delivery models for rapid iteration and secure deployments.
•    Measure and improve performance KPIs, including Core Web Vitals, crash rates, session analytics, and DORA metrics.
•    Collaborate with Product and Design to translate customer needs into intuitive, responsive, and accessible digital experiences.
•    Drive integration with enterprise systems such as headless CMS, analytics platforms, personalization engines, and identity providers.
•    Foster a culture of technical excellence, innovation, and continuous improvement within the global engineering team.
•    Ensure compliance with accessibility standards (WCAG), security protocols, and international regulations (GDPR, CCPA).
•    Promote the use of GenAI and Agentic AI technologies, like LLM-based assistants, autonomous agents for support and commerce, and AI-generated content.

WHAT’S SPECIAL ABOUT THE TEAM: 

 

The Digital Technology team is driving Herbalife’s transformation into a best-in-class digital commerce and engagement platform for distributors and their customers. This team operates across 95+ countries and is passionate about delivering modern, intuitive, and performant mobile and web experiences. You’ll be part of a collaborative, global organization that values execution, innovation, and customer-centric delivery.

 

SUPERVISORY RESPONSIBILITIES: 

 

•    Lead and mentor a globally distributed engineering team across the U.S., India, and Mexico.
•    Drive coaching, career development, and technical mentorship for front-end and mobile engineers.
•    Set goals, manage performance, and guide technical execution at both strategic and tactical levels.

 

 

SKILLS AND BACKGROUND REQUIRED TO BE SUCCESSFUL: 

 

•    10+ years of technology experience, with at least 5 years leading mobile and/or front-end engineering teams in global B2C or B2B2C environments.

•    Proven success in delivering customer-facing mobile and web applications at scale, including App Store/Play Store release management.

•    Deep technical expertise in React, Flutter, Native iOS/Android, TypeScript, GraphQL, REST APIs, and modern front-end architectures.

•    Proficient knowledge of CI/CD pipelines, DevSecOps principles, feature flagging, monitoring for system failures, and tools for system visibility.

•    Experience integrating with enterprise services: CMS, personalization engines, analytics, and authentication providers.

•    Proven experience in coordinating engineering teams across multiple regions, encouraging teamwork and maintaining high technical standards.

•    Knowledge of UX principles, accessibility (WCAG), responsive design, and cross-platform consistency.

•    Strong decision-making capabilities in build vs. buy evaluations and technology stack selection.

•    Experience with trial technologies, tailored solutions, and API-first content management platforms (e.g., Contentful, Adobe AEM).
•    Understanding of LLMs, prompt engineering, and agentic workflows, with ability to evaluate and integrate third-party AI platforms (e.g., OpenAI, Anthropic, Google Vertex AI).

Education

•    Bachelor’s degree in computer science, Software Engineering, or a related technical field.
•    Master’s degree or certification in digital product leadership, architecture, or technology strategy.

 

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Herbalife offers a variety of benefits to eligible employees in the U.S. (limited to the 50 States and the District of Columbia), which includes Group Health Programs, other Voluntary Benefit Programs, and Paid Time Off. Group Health Programs include Medical, Dental, Vision, Health Savings Account (HSA), Flexible Spending Accounts (FSA), Basic Life/AD&D; Short-Term and Long-Term Disability, and an Employee Assistance Program (EAP). Other Voluntary Benefit Programs include a 401(k) plan, Wellness Incentive Program, Employee Stock Purchase Plan (ESPP), Supplemental Life/Critical Illness/Hospitalization/Accident Insurance, and Pet Insurance. Paid time off includes Company-observed U.S. Holidays, Floating Holidays, Vacation, Sick Time, a Volunteer Program, Paid Maternity and Paternity Leave, Bereavement Leave, Personal Leave and time off for voting.