Copywriter I, Bilingual (Spanish/English)

THE ROLE:

 

The Bilingual Copywriter position will review, translate and correct all materials and documents from English to Spanish applying Herbalife Nutrition’s brand messaging and tone of voice in a way that is culturally relevant to the US Spanish speaking audience.

 

This role will develop marketing content for different channels (print, video, web), like websites, blog posts, CRM platforms, email marketing, PowerPoint Presentations, newsletters, presentations, bios, events and advertising (promotions, product launches, etc.).

 

HOW YOU WOULD CONTRIBUTE:  

• Write copy using agreed tone of voice and grammatically correct Spanish tone of voice.
• Translate high volumes of work on a fast turnaround and write web copy for consumer and distributor websites.
• Translate marketing content for various channels including web (websites, CRM platforms, interactive platforms, email marketing, social media), print and video (short and long format).
• Develop creative solutions that reflect the Herbalife Nutrition brand and meet marketing/business objectives. Write copy in a variety of styles appropriate to the type of piece being written and the target audience.
• Monitor cultural trends to make sure the messages produced are relevant and appropriate.
• Manage projects from inception through execution and print/posting, including writing metadata files and define keywords, search terms, taxonomy, etc.
• Effectively prioritize all projects to meet copy deadlines and follow the trafficking/review/approval process required
• Work efficiently, accurately and independently through a large volume of projects
• Able to be cross trained in all areas of writing, including product, editorial and web, as well as use of Translation Memory Software and Project Management tool.

 

WHAT’S SPECIAL ABOUT THE TEAM:

Our products may come in a box, but our ideas don’t. Collaboration-driven, at 368 (Herbalife North America in-house agency) we thrive when our individual talents and diverse backgrounds come together in creative harmony to produce innovative brand initiatives. We foster a happy, human-centered work environment, where we honor the creative process, celebrate progress and value the power of passion and drive.

 

SKILLS AND BACKGROUND REQUIRED TO BE SUCCESSFUL:

 

Skills:

• Exceptional Bilingual verbal and written proficiencies in English and Spanish.
• Strong organizational skills as well as excellent project- and time-management skills
• Proficient in all Microsoft Office applications as well as high-familiarity with Translation Management Systems and Computer-Assisted Translation tools
• Excellent project management skills
• Excellent proofreading skills and high familiarity with proofreader's marks
• Enterprising and resourceful with an ability to handle a multitude of projects under deadline pressure
• Detail oriented, self-motivated and strong ability to prioritize.
• Ability to interact effectively at all levels with sensitivity to cultural diversity

 

Experience:

• 3 years of experience as a journalist, corporate writer or agency copywriter, all in a Spanish market focused environment.
• A minimum 4 years’ experience in translation
• A minimum 2 years’ experience of digital marketing background
• Editorial experience across media.
• Ability to solve practical problems and carry out responsibilities under general supervision
• Ability to function as an effective team member
• Upbeat and self-motivated teammate
• Experience working for specialty consulting, advertising, or marketing firm's or marketing departments preferred
• Previous experience in the wellness industry preferred
• Previous experience at a multi-level marketing firm, preferably in nutritional goods

 

Education

• Bachelor’s degree in communication, Spanish, marketing, literature, journalism, advertising, business, public relations or a related major
• Coursework in communications, journalism, literature, advertising, or business.
• Translator certification/accreditation

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Herbalife offers a variety of benefits to eligible employees in the U.S. (limited to the 50 States and the District of Columbia), which includes Group Health Programs, other Voluntary Benefit Programs, and Paid Time Off. Group Health Programs include Medical, Dental, Vision, Health Savings Account (HSA), Flexible Spending Accounts (FSA), Basic Life/AD&D; Short-Term and Long-Term Disability, and an Employee Assistance Program (EAP). Other Voluntary Benefit Programs include a 401(k) plan, Wellness Incentive Program, Employee Stock Purchase Plan (ESPP), Supplemental Life/Critical Illness/Hospitalization/Accident Insurance, and Pet Insurance. Paid time off includes Company-observed U.S. Holidays, Floating Holidays, Vacation, Sick Time, a Volunteer Program, Paid Maternity and Paternity Leave, Bereavement Leave, Personal Leave and time off for voting.