Manager, Digital Marketing – Executive Social

THE ROLE:

Herbalife is seeking a Digital Marketing Manager who will lead our executive social media and advanced strategic digital objectives. The manager will be a sharp, strategic, and creative thinker who is a storyteller that thrives at the intersection of digital innovation and leadership communication. In this role, you’ll focus on executing the strategy behind our social media and digital communications efforts to elevate our C-Suite level channels to increase their presence, community connections, and authentic engagement.

As part of the Digital Marketing team, the ideal candidate is an experienced strategic digital marketer with a passion for social media. This person must be comfortable working with Fortune 500 C-suite executives and moving at a fast pace. Attention to detail and unpredictable flexibility are paramount.

The candidate must be intellectually curious, creatively sensible, meticulously detail oriented, and energetically confident. The manager must be willing to learn the latest digital marketing tools, adopting social media best practices, and implementing AI-driven solutions.

 

HOW YOU WOULD CONTRIBUTE:

• Lead executive social media, including the brand’s C-suite level presence, with focus on Instagram and secondary focus on LinkedIn, including content development, copywriting, and posting, and accountability for editing (with assistance from creative teams)
• Manage creative teams, including videographers, photographers, graphic designers, editors, and more, to produce high volume content, including at events
• Collaborate with corporate communications leadership on executive storytelling, thought leadership, and public relations
• Regularly report on performance metrics, community sentiment, and emerging trends to stakeholders and leadership.
• Creative skills like design, video editing, or photography are a plus, but not required

Additional responsibilities will vary depending on team members and priorities, with the candidate expected to take 1-2 of the following:

• Product content shoot management – quarterly planning and execution
• Email marketing development – consumer flows
• UGC campaign leadership – community content growth
• New innovation social media, such as Pro2col – new brand launches
• Paid media execution – advertising amplification

 

Travel 25-40% Domestic and International

 

WHAT’S SPECIAL ABOUT THE TEAM:

You’ll be part of a nimble, hands-on Digital Marketing team of 7 full-time teammates plus cross-functional partners, contractors, and agencies, that works collaboratively to elevate Herbalife’s brand, grow our digital presence, and strengthen our reputation. The team values innovation, adaptability, and teamwork across regions—and thrives in a fast-paced, high-impact environment where strategy and creativity go hand in hand. The team drives the company’s digital strategy, including global social media, website, and search.

SKILLS AND BACKGROUND REQUIRED TO BE SUCCESSFUL:

 

• 7 years of business experience, including 3+ years of experience in brand management, digital marketing, and/or consumer strategy—bonus if experienced in managing content marketing and/or growing social media platforms at scale and/or working with C-suite executives
• Demonstrated success developing and implementing digital strategies that deliver measurable business results.
• Deep passion for and understanding of social media platform equity, functionality, and analytics/reporting.
• Knowledge of SEO and content optimization strategies for digital growth.
• Strong project management and communication skills, with the ability to manage multiple stakeholders and timelines.
• Strategic thinker with proven ability to set priorities, manage multiple workstreams, and perform effectively in a fast-paced environment—especially under pressure, shifting priorities, and tight deadlines.
• Detail-oriented, self-motivated, and comfortable presenting to senior leadership.

Education

• Bachelor’s degree required (MBA a plus)

#LI-EG1

Herbalife offers a variety of benefits to eligible employees in the U.S. (limited to the 50 States and the District of Columbia), which includes Group Health Programs, other Voluntary Benefit Programs, and Paid Time Off. Group Health Programs include Medical, Dental, Vision, Health Savings Account (HSA), Flexible Spending Accounts (FSA), Basic Life/AD&D; Short-Term and Long-Term Disability, and an Employee Assistance Program (EAP). Other Voluntary Benefit Programs include a 401(k) plan, Wellness Incentive Program, Employee Stock Purchase Plan (ESPP), Supplemental Life/Critical Illness/Hospitalization/Accident Insurance, and Pet Insurance. Paid time off includes Company-observed U.S. Holidays, Floating Holidays, Vacation, Sick Time, a Volunteer Program, Paid Maternity and Paternity Leave, Bereavement Leave, Personal Leave and time off for voting.