Manager, Business Enablement

THE ROLE: 

Are you passionate about leveraging digital tools and AI to shape meaningful customer journeys and empower global growth? Join our Business Opportunity team within Distributor Success as a Manager for Business Enablement. In this role, you’ll lead the execution and scaling of high-impact, digitally focused initiatives that directly support new distributor success across markets.

 

You’ll be at the intersection of digital innovation, AI enablement, and go-to-market execution—working across functions and regions to design smart, scalable solutions that improve onboarding, accelerate distributor activation, and drive early sales behaviors. This is a unique opportunity to combine data-driven strategy with hands-on project ownership, while helping shape the future of our digital ecosystem.

 

If you're a strategic thinker who thrives on execution, with expertise in building digital tools, crafting user journeys, and using AI to enhance the distributor experience, this role is for you.

 

HOW YOU WOULD CONTRIBUTE: 
•    Project Management:
Lead the global rollout of the Aspiring Entrepreneurs Sign-Up new solution in multiple markets in a 3-year plan. Oversee activation plans, ensure alignment with market stakeholders, and support reactivation efforts for continuous growth.
•    Onboarding Innovation:
Manage the implementation of the One-Stop-Shop Onboarding Hub in priority markets. Ensure ongoing relevance through localization, digital integration, and strong Day-One adoption. Act as the point of contact for measuring user engagement and recommending enhancements based on performance data.
•    Digital Tool Adoption:
Drive the adoption and strategic integration of digital tools, including an AI-powered Wellness Avatar and other platforms that support independent sellers (Distributors). Define use cases, establish success metrics, and collaborate cross-functionally to deliver digital-first sales funnels and personalized onboarding journeys.

•    Strategic Support for Local Initiatives:
Contribute to local and regional go-to-market strategies, with a strong focus on Sales Funnel Enablement for key customer segments—particularly Gen Z. Help develop and scale innovative digital solutions that support entrepreneurs across diverse ecosystems.
•    Cross-Functional Collaboration:
Maintain proactive coordination with Regional and Global stakeholders. Ensure alignment, transparent communication, and successful implementation of strategic initiatives across all markets.
•    Analytics & Reporting:
Leverage data to evaluate initiative performance, identify actionable insights, and support continuous improvement. Deliver clear reporting and strategic recommendations to internal stakeholders to guide decision-making.

WHAT’S SPECIAL ABOUT THE TEAM: 

You’ll be part of a high-performing, mission-driven team that thrives on innovation, collaboration, and impact.

Distributor Success Group Vision: To empower every Entrepreneur to achieve their goals with Herbalife by leading the design, implementation, and optimization of strategies, programs and initiatives that enhance their experience and success throughout their journey.

 

Business Opportunity team Objective: Lead development and execution of the strategy, expression, and communication for the Herbalife Business Opportunity to drive its attractiveness, marketability, and value. Own entrepreneur lifecycle, critical milestones, and DS Success metrics at each stage.

 

We offer the chance to lead global initiatives, grow your career, and help shape the future of distributor success.

SUPERVISORY RESPONSIBILITIES:
•    This role may provide guidance to cross functional team members or external partners but does not have direct reports at this time.

SKILLS AND BACKGROUND REQUIRED TO BE SUCCESSFUL: 
•    7+ years of experience in project management, digital marketing, marketing operations, or strategy execution—preferably in a global or multi-market environment
•    Proven ability to manage large-scale, complex initiatives involving cross-functional stakeholders. Strong analytical skills with proficiency in tools such as Excel, Tableau, or Power BI
•    Excellent written and verbal communication skills; ability to work across cultures and functions Highly organized, detail-oriented, and accountable for outcomes
•    Experience in direct selling, consumer goods (CPG), or a B2B-facing environment. Familiarity with onboarding programs, sales enablement tools, or digital adoption strategies
•    Experience working with AI-powered tools or digital experience platforms
•    Fluency in Spanish or another global language is a plus
•    Passion for empowering entrepreneurs and driving social impact through scalable, meaningful work

 

Education
•    Bachelor’s degree in Business, Marketing, Digital Marketing, Data Analytics, or a related field. 
 

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Herbalife offers a variety of benefits to eligible employees in the U.S. (limited to the 50 States and the District of Columbia), which includes Group Health Programs, other Voluntary Benefit Programs, and Paid Time Off. Group Health Programs include Medical, Dental, Vision, Health Savings Account (HSA), Flexible Spending Accounts (FSA), Basic Life/AD&D; Short-Term and Long-Term Disability, and an Employee Assistance Program (EAP). Other Voluntary Benefit Programs include a 401(k) plan, Wellness Incentive Program, Employee Stock Purchase Plan (ESPP), Supplemental Life/Critical Illness/Hospitalization/Accident Insurance, and Pet Insurance. Paid time off includes Company-observed U.S. Holidays, Floating Holidays, Vacation, Sick Time, a Volunteer Program, Paid Maternity and Paternity Leave, Bereavement Leave, Personal Leave and time off for voting.