Manager, Brand Marketing

THE ROLE: 
The Manager, Brand Marketing will lead the development of brand, creative and marketing projects, setting guidelines and standards to empower worldwide and regional teams to expand and activate the brand. The position includes close alignment with regional teams, understanding their business needs and supporting them with global brand direction and tools.   This position is also responsible for brand review and training. It includes managing the daily volume of global brand review submissions, developing tools and providing education and training for the creative teams to implement the brand in internal and external touch points. The position requires some travel.

HOW YOU WOULD CONTRIBUTE: 
•    Lead brand strategy and creative projects, including the development of systems, toolkits, brand guidelines, education and training, and sharing industry and company best practices to empower teams to activate the brand
•    Lead the development of marketing campaign and assets, including the business case, project brief, creative execution while managing deadlines and budget
•    Support the development of the brand and creative strategy, including brand positioning, architecture and expression, including strategic direction for voice, tone and design and ability to evaluate creative
•    Collaborate with Consumer Insights and Business Intelligence teams to gather and analyze insights and data to support the development of projects and to measure results
•    Provide consultation and support to creative and regional partners, by providing creative strategic direction and insightful thinking throughout the creative process to ensure work is delivered on strategy
•    Lead the Brand Review process by ensuring Herbalife materials are on brand across all touch points, including packaging, facilities branding, events, videos, marketing and web properties by managing daily volume of global submissions through Workfront 
•    Develop brand activation and governance processes and systems to ensure compliance while also empowering partners to activate the brand

 

SUPERVISORY RESPONSIBILITIES: 
None at this time

SKILLS AND BACKGROUND REQUIRED TO BE SUCCESSFUL: 

•    Strong interpersonal skills with the ability to interact with, influence and inspire all levels in the organization including senior and executive management
•    Strong written and verbal communications skills, written and verbal, including meeting, facilitation and presentation skills
•    Project-management skills, with the ability to manage multiple demands effectively and meticulous attention to detail
•    Demonstrated positive energy to effectively represent the brand internally and externally
•    Knowledge across multiple communication vehicles: digital, social, print, video, environmental design and apparel
•    Proven supervisory skills to be able to develop and direct a small team

 

Experience: 
•    7 years of brand marketing, brand governance, design and training in corporate environment or creative agency.
•    Experience managing direct reports, outside agencies and vendors
•    Experience implementing marketing campaigns and large-scale integrated projects, including digital, social media, events, print items and video
•    B2C experience
 

Education
•    Bachelor’s Degree in Marketing, Communications, Design or related field of study

 

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Herbalife offers a variety of benefits to eligible employees in the U.S. (limited to the 50 States and the District of Columbia), which includes Group Health Programs, other Voluntary Benefit Programs, and Paid Time Off. Group Health Programs include Medical, Dental, Vision, Health Savings Account (HSA), Flexible Spending Accounts (FSA), Basic Life/AD&D; Short-Term and Long-Term Disability, and an Employee Assistance Program (EAP). Other Voluntary Benefit Programs include a 401(k) plan, Wellness Incentive Program, Employee Stock Purchase Plan (ESPP), Supplemental Life/Critical Illness/Hospitalization/Accident Insurance, and Pet Insurance. Paid time off includes Company-observed U.S. Holidays, Floating Holidays, Vacation, Sick Time, a Volunteer Program, Paid Maternity and Paternity Leave, Bereavement Leave, Personal Leave and time off for voting.