Sr. Specialist, Distributor Marketing – Product Training

THE ROLE: 
The Sr. Specialist, Distributor Marketing — Product Training, will develop and execute product training content and tools that align with Herbalife’s Distributor Marketing product campaign strategy, with the goal of building Distributor confidence on existing and new products, driving product knowledge, and supporting business growth. This role will partner closely with the Distributor Marketing Team focused on Product, Distributor Leaders, Product Marketing, Global Product Marketing Team, Sales, Events, and cross-functional teams to create timely, relevant, and actionable education materials that support key product initiatives, business methods, and Distributor engagement strategies in North America.

We are seeking a creative and strategic Distributor Marketing Manager focused on Product for the North America region, tasked with spearheading advanced product marketing campaigns and managing comprehensive communication strategies for both new and existing products for Distributors. This pivotal role involves leading the creation, development, and implementation of key large scale product campaign strategies to enhance product visibility and maintain top-of-mind presence among Distributors. The Manager will collaborate extensively with cross-functional teams to ensure that promotional efforts for products both new and existing are strategically aligned with business objectives, supporting Distributor success and optimizing the impact of product launches and campaigns throughout North America. This position plays a crucial role in shaping the direction of product marketing to effectively drive product awareness, engagement and purchase.

 

HOW YOU WOULD CONTRIBUTE:
•    Product Education Strategy & Content Development
•    Develop the regional product education strategy for Distributors in partnership with the Manager of Distributor Marketing – Product, ensuring product training efforts, including content creation and presentations delivered at key events, are aligned with the yearly thematic campaign product calendar and maintain consistency and relevance across all product campaign and education touchpoints.
•    Lead the development of product training materials (Reference Guides, Presentations, Q&A documents, Product Briefs, etc.) and campaigns as necessary to support new product launches and priority products in North America, ensuring alignment with brand positioning, product messaging, and business priorities.
•    Create region-specific product education and training assets across multiple formats, including digital content, videos, print materials, and integrated marketing campaigns that address Distributor needs and customer-facing opportunities.
•    Collaborate with Worldwide Member Education, Worldwide Marketing, and Worldwide Product Training teams to adapt global product education initiatives and contribute to the ongoing creation and release of product training and education content for Distributors, delivered and housed on the Distributor LMS (Herbalife Learn).
•    Develop and maintain an organized, up-to-date product training content library across DS platforms (e.g., myHerbalife.com, Herbalife Learn, BOARDS) to support Distributor self-learning, ongoing education, and new Distributor onboarding.
•    Stay informed on product science, nutrition trends, competitive products, and field training needs to ensure training materials remain relevant and effective.

•    Event-Based Training Execution & Delivery
•    Lead the development, creation, and delivery of product training content/presentations that supports key Distributor events such as Success Training Seminars, Leadership Development Weekends (ELEVATE and AMPLIFY events), New President's Team Retreats, Extravaganza, Herbalife Opportunity Meetings and beyond.
•    Partner with the Distributor Marketing Product Team in planning and executing stage product launches, announcements, and activation opportunities at key events, with a focus on training delivery both on-stage with experts or Distributors, and off-stage through webinars and breakout sessions, including Extravaganza and Future President’s Team Retreat.
•    Lead, coordinate, and host Distributor-facing Doctor / Expert Product Training Calls and webinars aligned with the product training strategy and ongoing education needs.
•    Work with the Distributor Marketing Product Team and internal experts to develop and deliver impactful product training sessions for employees in preparation for new product launches.

•    Distributor Engagement & Field Collaboration
•    Present and communicate key product training updates and initiatives through Distributor leadership communication channels, including Distributor President’s Team and TAB Team calls, Telegram, WorkVivo, etc., as well as other focused group meetings.
•    Collaborate with the NAM Product Marketing Team, Sales, Marketing, Operations, and field leaders to ensure product training supports business methods such as Trial Packs, Nutrition Clubs, Weight Loss Challenges, Preferred Member programs, and customer acquisition initiatives.

WHAT’S SPECIAL ABOUT THE TEAM:
n/a

SUPERVISORY RESPONSIBILITIES:
•    n/a

SKILLS AND BACKGROUND REQUIRED TO BE SUCCESSFUL:
•    5+ years of experience in training, education, or marketing, preferably within the Network Marketing, Multi-Level Marketing (MLM), or B2B industry, with extensive experience developing and delivering product training programs. This includes creating training content, managing training schedules and calendars, producing multi-format educational materials (digital, print, video, stage presentations), and coordinating training delivery across in-person events, webinars, and virtual platforms.
•    Proven experience developing education content for diverse audiences using multiple platforms and formats (print, digital, video, PowerPoint presentations, webinars, etc.).
•    Proven experience in leading marketing strategy and campaign development in a B2B space, including managing and executing multi-channel marketing campaigns with excellent project management and organizational skills. 
•    Exceptional presentation, communication, and facilitation skills with the ability to engage Distributor audiences effectively.
•    Strong written and verbal communication skills, adept at creating compelling content and presenting effectively to large groups both online and in person.
•    Skilled in identifying challenges and quickly developing solutions to enhance product performance and customer satisfaction.
•    Ability to collaborate cross-functionally and build strong partnerships with internal teams and Distributor leaders.
•    Comfortable working in a fast-paced environment, managing multiple priorities, and willing to travel up to 30%.
•    Bilingual (English/Spanish) preferred.

Education
•     Bachelor’s degree in marketing, Business, Communications or related field. In lieu of a degree in these fields, experience in the B2B sector or in the health and wellness industry may be considered.

Herbalife offers a variety of benefits to eligible employees in the U.S. (limited to the 50 States and the District of Columbia), which includes Group Health Programs, other Voluntary Benefit Programs, and Paid Time Off. Group Health Programs include Medical, Dental, Vision, Health Savings Account (HSA), Flexible Spending Accounts (FSA), Basic Life/AD&D; Short-Term and Long-Term Disability, and an Employee Assistance Program (EAP). Other Voluntary Benefit Programs include a 401(k) plan, Wellness Incentive Program, Employee Stock Purchase Plan (ESPP), Supplemental Life/Critical Illness/Hospitalization/Accident Insurance, and Pet Insurance. Paid time off includes Company-observed U.S. Holidays, Floating Holidays, Vacation, Sick Time, a Volunteer Program, Paid Maternity and Paternity Leave, Bereavement Leave, Personal Leave and time off for voting.