Director, Brand, Creative & Marketing Operations

THE ROLE:

The Director of Brand, Creative & Marketing Operations reports to the VP of North America Marketing and supports regional business goals by leading brand, creative and marketing operations team for North America. This key position will manage the ongoing development of brand and creative strategy while leading content development and marketing resource allocation to support marketing initiatives for regional and corporate stakeholders across Sales, Events, Marketing and Operations departments. This role will collaborate with other Marketing stakeholders, cross-functional regional partners and other corporate teams. Additionally, this role is also responsible for establishing and enforcing best practices for content management, creative project and resource management in order to support business needs, service regional stakeholders while ensuring our digital tools, online materials and websites are on brand and in compliance with regulatory agencies. This position oversees the Brand, Creative, Content, and Marketing Operations with Project Management teams (content strategists, designers, photo and video staff, writers, translators, copyeditors, production artists, project managers, creative operations) located in Torrance and Guadalajara.  This position will serve as a liaison to the corporate GBS Creative and Project Management teams in assessing regional resource capacity and managing respective budget to support regional outsourcing needs.

HOW YOU WOULD CONTRIBUTE:

•    Lead regional creative project planning, manage staff-project allocation for NAM Creative leveraging Content Management and Project Management resources, establish the SOP for external creative partners management, and establish and adhere to budget guidelines for video, photography and contingent creative agencies.
•    Determine the editorial voice for the North America region, determine content strategy and creative direction for marketing initiatives and campaigns, and ensure messaging and translations across all marketing & communication channels are optimized to provide an Industry-leading experience for Distributors, Preferred Members and Customers.
•    Partner with NAM Sales, Marketing, Events, Operations and other regional/corporate teams to successfully activate ongoing and new business programs and promotions in the NAM region to drive sales growth. Establish and enforce content management best practices for company websites and digital asset management to ensure compliance with regulatory guidelines.
•    Work with the design and creative teams to ensure the best creative and production solutions and innovative methods of production are sought to deliver flawless execution.
•    Oversee, manage and stay on top of emerging video and digital technologies and platforms to assure quality and cutting-edge content creation production and digital asset management. This includes management of external or third-party vendors required to update systems.
•    Collaborate with Digital Marketing team and Regional DO on the search engine optimization strategy for NAM Distributor and Preferred Member websites.
•    Support the ongoing development of marketing journeys and campaigns for the DS and CS initiatives by collaborating with DS Marketing and CS Marketing leads.
•    Work with external agencies and vendors to identify opportunities to develop outside support for core projects and manage demand overflow.
•    Evaluate and implement new creative marketing strategies and technologies that support market innovation, as well as identify opportunities for process efficiencies and workflow enhancements.
•    Establish SOPs for Marketing Operations and ensure compliance with Project Management guidelines to be followed by all Project Managers across Marketing, Sales, and Events functions.
•    Secure proper allocation of Marketing Operations resources (Creative, Content, Project Management) across teams based in Torrance and Guadalajara to support Marketing and other regional stakeholders needs.
•    Direct teams in the application of market knowledge and campaign analytics to enhance marketing initiatives and content development.
•    Implement and uphold management best practices to ensure that NAM Brand, Creative and Marketing Operations department is an employment opportunity of choice in a highly competitive Marketing/employment landscape.
•    Additional responsibilities as assigned

WHAT’S SPECIAL ABOUT THE TEAM:

Passion for making a difference, dedication to promoting learning and extraordinary team collaboration.

 

SUPERVISORY RESPONSIBILITIES:

•    6 direct reports and 30+ staff total

SKILLS AND BACKGROUND REQUIRED TO BE SUCCESSFUL:

•    10+ years’ of demonstrated experience in marketing content and creative development (including digital, video, literature, marketing programs and promotions, etc) as well as creative project management
•    10+ years’ experience in brand development, digital content strategy and management
•    8+ years’ experience managing multiple projects and communications with multiple stakeholders, agencies and business groups
•    5 years demonstrated leadership experience specifically with multi-disciplinary creative teams. Exceptional management skills and mentoring of direct reports and staff, and proven track record of fostering a positive work environment that inspires professionalism, creativity and innovation
•    Ability to develop product positioning via packaging, overall look and feel as well as relevant messaging
•    Solid experience in Adobe Creative Suite and Adobe Asset Management tools and Project Management platforms including Workfront
•    Ability to influence internal and external teams based on experience, insights and leadership skills
•    Ability to develop strategy and action plans for execution of content and creative deliverables to support business needs
•    Proven experience with creating compelling messaging and creative concepts optimized for different target demographics.
•    Experience managing cross-functional teams, multiple projects in a fast-paced environment and communications with multiple stakeholders including upper management and Executives
•    Ability to demonstrate efficient design management of workflows and capabilities including print and digital, production, video pre- and post-production, facilities design and production, apparel design and production as well as translations and proofing processes
•    Ability to prioritize workload for effective, timely implementation
•    Strong commitment to quality and process improvement
•    Excellent organization, communication, negotiation and problem-solving skills
•    Excellent management of resources, budgets and timelines

Education:

•    Bachelor’s Degree in marketing, business administration, design, film/video or related field of creative and/or business

 

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Herbalife offers a variety of benefits to eligible employees in the U.S. (limited to the 50 States and the District of Columbia), which includes Group Health Programs, other Voluntary Benefit Programs, and Paid Time Off. Group Health Programs include Medical, Dental, Vision, Health Savings Account (HSA), Flexible Spending Accounts (FSA), Basic Life/AD&D; Short-Term and Long-Term Disability, and an Employee Assistance Program (EAP). Other Voluntary Benefit Programs include a 401(k) plan, Wellness Incentive Program, Employee Stock Purchase Plan (ESPP), Supplemental Life/Critical Illness/Hospitalization/Accident Insurance, and Pet Insurance. Paid time off includes Company-observed U.S. Holidays, Floating Holidays, Vacation, Sick Time, a Volunteer Program, Paid Maternity and Paternity Leave, Bereavement Leave, Personal Leave and time off for voting.