Sr. Specialist, Product Marketing

THE ROLE:

 

The Senior Product Specialist for North America (NAM) Product Marketing will have extended and broad responsibilities supporting advanced and complex regional product launches within the current NAM product portfolio.  Supporting the broader management team, roles will include comprehensive product and packaging updates; data confirmation and label compliance in coordination with Regulatory, Scientific Affairs, Pricing and Sales in support of new product launches; and strategic planning, including market and segment research, aligned with the innovation pipeline. This position, in collaboration with the marketing team, will comprehensively support product development and innovation for the region, aligned with consumer trends across categories.  Together with the vertical team leads and other Specialists in the department, the Senior Specialist will ensure measurable progress is made on products scheduled to launch, along with their campaigns.

HOW YOU WOULD CONTRIBUTE: 
•    Provides cross-functional support on behalf of Product Marketing during product and project development, working with and across broader Marketing (Distributor, Customer, Creative and Digital) for high-impact and/or short-term product launches with increased scope, visibility and timing
•    Supports increasingly complex Product Marketing related business activities across assigned verticals (categories) to achieve regional business objectives, including portfolio and inventory management, forecasting and sales metrics, plus campaign and promotional support throughout.
•    Assists regional product development and maintenance activities thru the Agile system, liaising with various team members contributing to line extensions, reformulations, claim updates, packaging upgrades, etc.   
•    Gathers and synthesizes the research (category, customer, consumer and/or distributor) and analysis needed for new competitive offerings in current and new segments
•    Performs additional duties as assigned.

WHAT’S SPECIAL ABOUT THE TEAM: 
•    NAM Product Marketing is a high-visibility and results-driven team within Herbalife, privileged to be among the leading regions for performance and growth.  The Product Marketing team works collaboratively with all cross-functional teams to deliver stated objectives aligned with comprehensive strategies that serve to grow the business and generate excitement among DS and Customers alike.

 

SKILLS AND BACKGROUND REQUIRED TO BE SUCCESSFUL:

 

•    6+ years of brand management, category management or product marketing experience in a traditional Consumer Packaged Goods company or Multi-Level Marketing company
•    Experience managing multiple product segments
•    Tangible history of meeting stated objectives and delivering results despite adversity
•    Proactive disposition, coupled with the ability to make informed decisions with limited information.
•    Demonstrated leadership, organizational skills and strong teamwork  
•    Effective communication, strategic thinking and creativity 
•    Familiarity with the health and wellness category, including but not limited to dietary supplements, fitness, or targeted health products
•    Strong project and time management skills with a high attention to detail
•    Comfort and familiarity in a matrixed organization working with Cross-functional teams 
•    Ability to thrive in a fast-paced multicultural environment
•    Preferred: Bilingual (English and either Spanish or French) with written and spoken fluency

 

Education
•    Bachelor’s degree in marketing or business administration

 

 

#LI-NP1

Herbalife offers a variety of benefits to eligible employees in the U.S. (limited to the 50 States and the District of Columbia), which includes Group Health Programs, other Voluntary Benefit Programs, and Paid Time Off. Group Health Programs include Medical, Dental, Vision, Health Savings Account (HSA), Flexible Spending Accounts (FSA), Basic Life/AD&D; Short-Term and Long-Term Disability, and an Employee Assistance Program (EAP). Other Voluntary Benefit Programs include a 401(k) plan, Wellness Incentive Program, Employee Stock Purchase Plan (ESPP), Supplemental Life/Critical Illness/Hospitalization/Accident Insurance, and Pet Insurance. Paid time off includes Company-observed U.S. Holidays, Floating Holidays, Vacation, Sick Time, a Volunteer Program, Paid Maternity and Paternity Leave, Bereavement Leave, Personal Leave and time off for voting.